Starting a Thailand Blog

About the easiest thing to do is to start your own Thailand blog. One of the hardest things to do is to start blogging about some aspect of Thailand and make it work to support you.

Creating a blog is easy…. you could use Blogger – they recently updated their blog functionality – and now it’s not half bad. It’s still almost half bad, but if you want to avoid any of the technical junk that goes with creating a high-level blog – you should go with Blogger.

You can run Adsense ads on your blogger blog and your site will look something like “mysite.blogspot.com”.

You could also do basically the same thing at WordPress.com – they give you templates you can use and, to me it’s a much nicer blog format – but, whatever – you can choose between that and blogger for your Thailand blog. Your site will be “mysite.wordpress.com” using this solution.

If you want to go with the top of the line (and still free) solution – head over to WordPress.org. You can, or someone you pay to, customize your site to your heart’s content. You can do basically anything with your site and your domain name will be www.mysite.com or just mysite.com (both work, though Thailand DNS chokes if you don’t use the www., you might have already experienced when searching for other sites.)

Blogging in Thailand is not a money-maker unless you are focusing on a tight niche and you rarely deviate from that niche. Add to that, your subject – your niche – needs to be something that people really want to read about – preferably daily, so you have repeat readers coming back all the time.

Starting a blog in the niche – “Thailand Attractions” – can be a winner, but expect to spend about 5 years of daily work, writing your ass off and making very interesting posts with photos – and videos. That niche is too large to really give you a good shot at success.

Starting a blog in the niche – “Thailand’s Political Scene” could give you much faster success, but, you’ll be treading water that could swallow you anytime. Say the wrong thing and your site might be blocked, or worse, you could end up in court or in jail.

The best niches in Thailand to start a blog about?

One island… like Koh Samui, Koh Chang, or something. Focus just on that island and pack your site full of information on it. I’ve seen nobody do this successfully yet. It will take time, but the rewards could be great in a relatively short time 1-2 yrs I’d estimate. You’ll need heaps of photos and videos too. I say one island, but one small anything… Bangkok for instance. Might work – but, would take some years to “own” that space. Pick a popular city or beach area and cover it thoroughly.

Muay Thai. Nobody is killing it yet in this niche – and it’s wide open. There is a world-wide audience and Thailand is one of the best places in the world to see it and train for it. This one could take as little as a year if you post 1-4 times per day and focus on the inside scoop. Surely there must be someone interested in doing this.

Nightlife. There have been a few people trying to get a good Thailand nightlife blog going, but they are not killing it because they don’t post often enough, have enough photos & videos, and cover more of the scene than just 1-3 bars. Nightlife means the entire spectrum. You can’t cover Bangkok nightlife talking about Nana Plaza and that’s it. There is a helluva lot more to Bangkok’s nightlife than that. Cover only the sexpat areas and just get sexpats to your blog. Cover all of the nightlife and have some of the 14.x million visitors check your site out too. Patong Beach, Pattaya, Bangkok, Chiang Mai – these are the best cities to focus on for nightlife – Koh Samui might work. Probably it’s too small.

Thai Visas. The site of the same name covers them in a roundabout way. Meaning, you have to read 150 pages of jackass expat comments to finally get at the meat of what you need to know. Create a site that stays on top of the latest requirements for getting Thai visas of all sorts – and I think this could be successful. People are dying for an alternative to the forum-style site about Thai visas.  Create a site that very clearly explains what is needed – by location… see, it differs from place to place. Kuala Lumpur has a different idea about it than does Vientianne, Laos, which differs from Phnom Penh, Cambodia. It IS tough as hell to keep it all straight. If you kept it all straight FOR people – then they wouldn’t have to rely on ThaiVisa .com – which is nightmare material.

Thailand Tragedies. I think someone beat you to this – we’ll see if they update their site a lot or not. There are many accidents and other things that foreign visitors and the expat community would love to be able to see in one place. Probably your site will be blocked within Thailand, but at least the rest of the world could enjoy it before they come.

I don’t know what other Thailand blogs would work. The competition for Thailand bargirls and ladyboys sites seems pretty stiff, but if it’s your game – and you want to put a couple years of hard effort in to make it to the top of the heap – it’s probably worth it.

I don’t know of a good site talking about great packages with airfare, hotel, car, and whatever else all included… you could start one of those.

I know what doesn’t work – blogging about whatever you’re doing. There are a couple people pulling that off – but, very few. Wait, there might be just one guy pulling that off that I know of. It’s a tough road because not many people care what you’re doing. Have a controversial opinion, or cover controversial topics – and you could maybe get a following of 1,000 people a day to come and see what you have to say. Not recommended, just because maybe 1/500 people can pull this off.

I’m definitely not one of them.

This blog has a decent number of pageviews per day – over 1,000 – but, it’s not enough to really mean anything. If you’re going to create a Thailand blog that you want to support you – shoot for big numbers – a couple of thousand pageviews per day. If you’re using Adsense to monetize your site you might make enough to quit your job as a teacher and just blog for a living.

Any other ideas for Thailand blog topics that might work?

Scams?

Whoremongering?

Uni girls?

Author: Vern

I'm an American expat living in Thailand. I like to write informative pieces about life in, living in Thailand, including topics like: Thai People, Thai Culture, Nightlife, Technology, and I have published a lot of photographs, videos, and even books on Thailand that you can find at ThailandeBooks.com. There are many photographs of Thailand here - feel free to share with attribution (a link back to the home page). All written content on this site by Vern Lovic. Contact me at Google+.

2 thoughts on “Starting a Thailand Blog”

  1. Hey Vern,

    The hidden gems of Thailand could work. These days every well known place in Thailand is just to much of everything. If you go in the small village of Lamai in Koh Samui you will be sick and tired of all the people who are trying to sell you stuff day after day. The same goes for Phuket, Pattaya, Hua Hin, Koh Tao etc. So I believe that there are people out there who want the real deal. Thailand like it should be… What do you think?

    Chris

    1. Yes, I’m all for beaches without touts selling something except beer with ice, and food. Everyone else can go straight to the market – malls, wherever they sell those things – the beach is not where I want to buy jewelry, watches, sunglasses, games, shirts, shorts, scarves, sarongs, etc. I’ve stayed away from beaches like that for the past few years – I’d almost forgotten about what a junk experience that is. It’s a non-stop parade in Patong and Pattaya. Who can enjoy themselves at the beach like that?

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